Customer Relationship Management Questionnaire

FIU is researching Customer Relationship Management - its state of implementation for ongoing initiatives and overall firm readiness .The goal of this survey is to determine the current level and scope of CRM related activity in the accounting community. We truly value your participation in this short survey. As a token of our appreciation, we will send you a complimentary copy of the research report highlighting the survey results. We ask for your contact information for this purpose and assure you that your responses will remain confidential and that only aggregated information will appear in the final report. If you have any questions about the survey, you may contact Dr. Walfried Lassar at FIU 305-348-2571 or by e-mail at mktgctr@fiu.edu. Thank you very much for your time and support.

Regards,
Dr. Walfried M. Lassar, Dipl.-Ing.
Ryder Research Professor
Florida International University – College of Business Administration
University Park, RB 308C – 11200 SW 8th Street – Miami, FL 33199
(T) x.305.348-2571 – (F) x.305.348.3792

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